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How Do You Position Your Accounting Firm to Brand ...

Accounting firms offer bookkeeping, tax, financial advice, and relevant services to individuals and businesses. In the good old days, finding new clients was as easy as getting a referral from someone you trust. Marketing Is Changing Times have changed and the market has become quite competitive. There are hundreds of accounting firms out there vying

The Six-Step Sales Process for Accounting Companie...

Accountancy is an industry that typically attracts people who feel most comfortable dealing with numbers and facts and figures. While there are always exceptions, most accountants are people who are data-driven. Emotion does not factor into their job. They are introverted, and they get straight to the point. Tax and feelings do not exactly go