If you want to convert more of your website visitors into buying customers, you should consider improving your marketing and sales funnel. The marketing and sales funnel of your business plays an important part in improving the efficiency of your business’ sales process and converting visitors into paying customers.
If you are looking for expert help to get your sales-funnel built, there is no better agency to turn to than ETRAFFIC. Our expert marketing team knows exactly how to build the right funnel for your business – which will help take your company to the next level.
The right sales and marketing funnel can transform your business almost overnight. However, building the right funnel is a time-consuming job that requires a lot of technical know-how, experience, and hard work.
Building the right marketing funnel is never a one-off, set-and-forget solution. It should be done by marketing experts with extensive experience in performing of such work.
A marketing funnel is a process of breaking down the customer journey – starting from the awareness stage to the purchase stage. Most funnels include post-purchase follow-ups to increase the retention of clients over time. Without marketing, most businesses are bound to fail over time without bringing in new clients.
Most businesses make the mistake of trying to go from the first point of contact directly to a sale. This is not an effective or sustainable way to increase the sales of your business in the long run.
All businesses need to build a long-term relationship with their potential clients to convert them into paying customers over time and that’s where a strategically developed marketing funnel is crucial.
A marketing funnel has five stages. No matter what they purchase, all buyers follow a relatively similar path when transitioning from visitor to paying customer.
The first stage of the buying process is the recognition of a problem or need. If the potential buyer doesn’t recognise that they have a need to be fulfilled, they aren’t going to make a purchase. These needs may range from easily solved problems to problems without clear solutions.
For example, if your heating system breaks down during the middle of winter, the problem is obvious – you maybe need a new heater – and the solution is also clear – you should probably purchase a new heater if the problem isn’t repairable.
However, when you have issues with your business taxes, the solution may not be so obvious.
The first stage of the marketing funnel is the recognition of a problem or need. Once the need is recognised, the individual will start to search for solutions. Information search is the second stage of the marketing funnel. The visitor gathers information from the internet and various other resources to find the right solution for their problem.
The third stage of the funnel is the evaluation of alternatives. The potential customer will start comparing the alternatives they have to fulfil their need. The fourth stage of the funnel is the purchase decision. This is a natural conclusion of the preceding steps.
The potential customer has decided that they have a problem and need to fulfil it. They will investigate the options available and decide on the best solution for the problem. The customer will go on to purchase at this stage unless there are any hindrances to the decision. Negative feedback from other customers can hinder the decision of the potential customer for example.
The fifth stage of the funnel is post-purchase behaviour. If the potential customer experiences disappointment after the purchase, they may request a refund. That’s why you need to pay attention to the fifth stage of the marketing funnel.
Our expert marketing team can help build an effective marketing funnel for your business. Here are the most important things we will do for you:
We will set-up Clickfunnel accounts with all your devices to optimise the conversions.
This is the first impression that your potential customers will have of your business. We will create optimised landing pages that will encourage visitors to sign up.
Present your offers to the potential customers allowing them to buy your products.
Offer the customer who bought your product the opportunity to upgrade the service.
The funnel will offer a downgrade option to certain customers similar to offering the upgrade option.
This is the last step in the funnel - which is important to keep the momentum going. We will follow up with all the customers who bought the product and make sure they are happy with the product. You will remain in contact with the customer even after the sale.
If you are searching for the best digital agency to build an effective marketing funnel for your business, you don’t need to look any further than ETRAFFIC. Please call ETRAFFIC today for all your digital marketing needs including the right sales and marketing funnel for your business.