Google Shopping or Product Listing Ads (PLA) are the advertisements you see at the top of the organic searches in Google. These ads show a product image, store location, and a price tag. When correctly optimised, Google shopping ads let you attract highly targeted traffic to your business. That’s where we at ETRAFFIC come to the fore.
We have extensive experience in optimising product listing ads and know how to optimise your ads so you can attract highly targeted customers to your business. Just about any business with a product inventory can benefit from product listing ads. However, you need to make sure that you choose an agency that specialises in managing these accounts to get the maximum benefit from the process.
Many small businesses have a tight budget when it comes to advertising and needs to try their best to survive in this competitive business environment. Therefore, your business has to lower the cost per click and increase click-through rates when it comes to advertising in order to achieve this. That is why Google shopping ads have become more cost-effective compared to PPC and other forms of paid advertisement methods.
Any business that needs to expand its target audience and increase brand awareness can benefit from Google shopping advertisements. These ads will let you promote your brand and products to a broader base of consumers. However, in order to do this effectively, you need to utilise the services of an agency that has the expertise and experience and that is where ETRAFFIC come into the picture.
Google shopping or PLA ads stand out from the rest of the paid advertisements because they have a clear product offering. These ads will immediately catch the attention of customers who are searching for your product online. PLA ads will send a significant amount of traffic to your website and lower the overall costs of your campaign. You will save a lot of money by using PLA ads to promote your brand and products on Google.
The lower cost per click, higher click-through rate, and higher conversions will give you a higher return on investment for each of your campaigns. PLA ads are visually engaging compared to other paid advertisements on Google. These ads will encourage direct purchases of your products and can also promote a large catalogue of products for your business.
ETRAFFIC will create, run, and manage all the Google shopping ad campaigns on behalf of your business. This leaves you free to focus on more important aspects of your business instead of trying to learn how to advertise on Google. That’s why you need to utilise ETRAFFIC for all your PLA advertisement needs.
Firstly, our Google shopping specialists will take the time to learn about your business and your marketing goals. We will then set up your Google Merchant Center and create and upload the product feed to Google. We will create a Google Ads account for your business to manage your Google shopping campaigns. We will also set up conversion tracking so that our experts can properly track and optimise your Return on Ad spend.
Here is our process in detail:
Our specialists will analyse your store, products, and business strategy to make sure your feed is set up properly. Our team will make sure they understand your core marketing and sales needs in order to maximise the results of the process.
The complex product feed data of your business is converted into actionable marketing data that will let you better understand your target audience, buyer behaviour, and demographics.
We use an advanced conversion optimisation system to convert the maximum number of visitors from Google shopping ads into high-paying customers.
Our team will use effective pay-per-click marketing campaigns to maximise your results. We can also help you discover new opportunities to drive more sales for your business.
We use the latest and most effective competitor research tools to determine your audience and understand your competitors.
Our specialists will identify high-performing ads, landing pages, products, and ad copy for your business. We will rinse and repeat the process to take your business to the next level within a short period of time.
Advanced Data And Analysis – Our audience and competitor analysis strategies will help us find the most profitable keywords and ads from every ad that’s live which will enable us to refine and optimise the ads campaign for your business. Our effective strategies will accurately represent all of your marketing and advertising goals.
Continuous Evolution Process – We are a conversion-focused Google shopping management agency. Our primary focus is on actual sales rather than simply directing traffic to your brand. Achieving an optimal conversion rate is important when it comes to enabling our clients to significantly grow their businesses. Our growth and scale planning will run simultaneously with this approach.
Are you looking for a reliable Google shopping management agency in Melbourne? If so, you don’t have to look further than ETRAFFIC. We are a highly trusted name when it comes to Google shopping management optimisation needs. Please contact us today to learn how we can help you with your Google shopping management.