SEM Strategies To Help Boost Conversions

SEM or search engine marketing is a broad term used to describe all digital marketing techniques that help improve the visibility of your website in search engine result pages (SERPS). 

SEM will attract high-quality traffic to your site that’s likely to result in better conversions in the long run. 

With hundreds of SEM agencies operating in Australia, choosing a reputable SEM agency isn’t easy. That’s where ETRAFFIC comes to the fore. 

We are a trusted name when it comes to all types of effective and highly customised digital marketing strategies for your business. 

Following is why you should choose ETRAFFIC for all your search engine marketing needs:

SEM Expertise Like No Other

Our expert SEM team will see that both your organic and paid search engine strategies are highly optimised, aligned, and operating in cohesion to devise the best SEM strategy for your small business. 

SEM is a non-intrusive method of advertising because people are already searching for your product or service on Google. 

With the right SEM strategy, you will tap into this voluntary user journey to create an audience-driven advertising solution that resonates with the potential customer. 

This increases the chances of the potential customer interacting with you and clicking on your paid or organic search results. 



That is what makes ETRAFFIC your perfect choice for all your search engine marketing strategies and to take your small business to the next level. 

At ETRAFFIC, we love meeting potential clients and showing them how search engine marketing can help maximise their growth potential. 

Rather than relying on a boring old telephone call, one of our expert team members will come to your office and teach you how SEM can help take your small business to the next level in a short period of time.

Open And Honest Communication

We have no hidden agenda or strings attached to our SEM strategies. We truly believe in our ability as an SEM agency and we can help you get a highly personalised SEM experience. 

That’s why you can rely on our expert team to devise the most effective SEM strategy to take your business to the next level. 

At ETRAFFIC, we understand that no two businesses are alike when it comes to devising the right SEM strategy for them. 

Each business will have its own unique characteristics and will need a specialised approach to improve its rankings on Google and the other search engines. 

There is no cookie-cutter approach to digital marketing when devising an effective SEM strategy for your business. Only an experienced SEM agency knows how to devise the right strategy for businesses in different industries to rank them higher in the search engines. 

We use our tracking and researching experience when devising the best SEM strategy for your business.

Our Process


First, our team will talk to you to find out your business objectives. We will then run a website audit to see how we can update your site so that your user journey meets your website objectives. Once we are satisfied with your website, we will create a keyword report. This will show you what your competition is doing and where the opportunities lie.


Once we know your website objectives and what your competition is doing, we will devise a marketing plan that highlights where your money will be spent and what your ROI is going to be - based on your website objectives. We will devise an effective SEO strategy for your business and write and generate search ads using Google's best practices.


Our expert team will set up your Google Adwords account and create ad campaigns that are aligned with your SEM plan. We will optimise your ads and continue to improve your results on a weekly basis.


Every month, our experts will send you an SEM report that shows your gains and conversions. Your business will greatly benefit from our expertise in the industry.


We work with businesses of all sizes. Our team is happy to have a chat with you to let you know how SEM can help your brand reach your online objectives.

Our Points Of Difference

We understand your goals – As a reliable SEM agency, ETRAFFIC makes sure that we understand our client’s business goals as intimately as possible. 

All other decisions are made only after we know your objectives. Even the best website in the world is worthless if it doesn’t help reach your objectives.

We value you – We do business with integrity, honesty, and a sincere heart for others. We won’t be selling you anything you don’t need. We treat all clients with respect and kindness. 

We track – Visitor tracking has let us quantify our success and let us see what is working and what is not. We send monthly reports to you and full traffic data will be available online anytime. 

We deliver on time – We know that time is money in business. Our team will always set realistic goals and stick to them. We constantly communicate with our clients to give them the best marketing experience possible.



If you are searching for the best search engine marketing agency in Melbourne, please call ETRAFFIC today to implement the right SEM strategy for you and increase your conversions and profits in the long run.